This article analyzes the phenomenon of "set-jetting"—travel driven by filming locations—as a cornerstone of South Korea's contemporary tourism strategy. Using the prime example of the Jumunjin breakwater from the drama Goblin, the piece illustrates how storytelling transforms ordinary infrastructure into premium tourist attractions.

Far from being a fleeting viral trend, the surge in tourism is presented as the result of a calculated, decades-long soft power strategy centered on Hallyu (the Korean Wave), amplified globally by platforms like Netflix. Supported by 2024 statistics from the Korea Tourism Organization, the analysis highlights a significant demographic shift: over 35% of visitors are under 30, with "K-content" cited as their primary travel motivator.

The article argues that this shift represents a move toward the "Experience Economy," where tourists seek immersive, narrative-driven experiences over traditional sightseeing, driving regional revitalization and high-margin tourism products. It concludes that investing in pop-culture tourism in Korea is a sound long-term strategy, not a speculative gamble.

Can you imagine a construction project with a budget exceeding the GDP of many nations, where the main goal isn't to build futuristic glass skyscrapers, but to return to the roots? Welcome to Diriyah Gate—a place where deep history meets unimaginable luxury.

Just minutes away from the bustling center of Riyadh, one of the most ambitious projects of Saudi Arabia's "Vision 2030" is taking shape. It is a staggering $63 billion endeavor aimed at transforming the historic birthplace of the Saudi state into a global hub for culture, heritage, and tourism.

Who said the grand chessboard of European aviation was already locked in a stalemate? In Poland, a completely new game has just begun.

While much of the industry winds down for the end of the year, a strategic offensive is taking place in the Polish skies. It is a brutal, fascinating battle for a passenger who has stopped being loyal to legacy airports and started being loyal to their own convenience.

This isn't just local competition; it’s a significant shift opening a massive gateway directly to the East. The pieces are moving rapidly, and old assumptions are being shattered. For Destination Management Companies watching from the Gulf to Southeast Asia, the message is urgent: Poland is quickly becoming the most dynamic player on the board, and the battle for the 2026 season starts now.

Emirates flights from Poland to Asia

In the world of premium travel, logistics are not just details—they are deciding factors. For high-value travelers from Poland heading to Asia or the Middle East, the journey’s comfort level often dictates the destination choice. That is why the recent announcement from Emirates regarding their retrofitted Boeing 777 fleet is a significant development for Destination Management Companies targeting the CEE market. The introduction of consistent, high-quality cabin products on key routes changes the game for selling long-haul luxury packages.

Poland’s Outbound Market in 2026: A Golden Opportunity for Asian & Middle Eastern Operators ✈️ The Polish aviation sector is set for a massive expansion in 2026, creating new corridors for tourism growth. With LOT Polish Airlines reinstating direct flights to Bangkok and low-cost carriers like Wizz Air and Ryanair aggressively expanding their connectivity to the Middle East from regional Polish airports, the barrier to entry for Polish tourists is lowering significantly. In this article: We analyze the 2026 flight network and explain why Polish travelers are shifting from standard packages to "investment in authenticity." Find out how tour operators in Thailand, Saudi Arabia, UAE, and Uzbekistan can tailor their products to capture this high-potential, evolving market.